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Customer Pain Points Emerging Customer Requirements Solution Overview Solution Highlights Solution Value Typical Application Scenarios Successful Cases

McDonald's chain store

Industry Background

Chain retailers, restaurant groups and service enterprises typically require efficient collaboration across multiple branches.

As digital transformation accelerates, traditional store communication systems increasingly face challenges such as siloed systems and high maintenance costs.

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Customer Pain Points

Isolated Branch Communications and Decentralized Management

Each branch operates its telephony system without centralized management from headquarters, resulting in inconsistent service numbers.
Inconsistent Customer Service Experience

Customers contacting different branches are often required to repeat the same information, resulting in an inconsistent customer experience.
High Maintenance Costs and Limited Scalability

On-site maintenance and repetitive deployment for new stores lead to long rollout cycles and high operational costs.
Lack of Integration Between Business and Telephony

The telephony system operates independently from CRM and order management systems, preventing caller identification and business data integration.

Emerging Customer
Requirements

Unified Communications and Centralized Number Management

Supports plug-and-play deployment for newly opened branches through a cloud-based architecture, enabling rapid service activation.

01
Omnichannel Customer Service Integration

Supports omnichannel access and intelligent routing to deliver a consistent customer experience across branches.

02
Rapid Deployment and Elastic Scalability

New stores can be deployed quickly with temporary capacity expansion during peak periods such as promotions and holidays.

03
Intelligent Business Integration

Integrates with CRM and membership systems to enable screen pop and business data integration.

04

Solution Overview

Based on the DINSTAR UC unified communications platform and SBC, DINSTAR delivers a two-tier headquarters-to-store communications architecture.

Headquarters Core Layer(Control Center)
Branch Access Layer
Business Continuity and Redundancy Design

Deploy DINSTAR UC8000 in active-standby high-availability mode as the core IPPBX platform, providing:

Unified nationwide customer service hotline access with intelligent routing to the nearest branch.

Integration with CRM and membership management systems, including call queues and IVR routing.

Centralized management of branch extensions, call logs, recordings and analytics reports.
Deploy DINSTAR SBC in active-standby high-availability mode to provide:

Secure internet-based connectivity and routing.

Direct IP phone registration for small branches or temporary expansion staff to the headquarters IPPBX.

Centralized management of branch extensions and call logs.
Deploy trunk gateways (dual-controller redundancy) to achieve:

Access to E1 trunks from multiple carriers.

Multi-carrier redundancy to avoid single-carrier service interruptions.

High availability through dual-controller architecture.
Deploy IP phones, video phones, PC clients and mobile clients:

Support multiple endpoint types based on different deployment scenarios.

Deploy DINSTAR UC8000 in active-standby high-availability mode as the core IPPBX platform, providing:

Unified nationwide customer service hotline access with intelligent routing to the nearest branch.

Integration with CRM and membership management systems, including call queues and IVR routing.

Centralized management of branch extensions, call logs, recordings and analytics reports.
Deploy DINSTAR SBC in active-standby high-availability mode to provide:

Secure internet-based connectivity and routing.

Direct IP phone registration for small branches or temporary expansion staff to the headquarters IPPBX.

Centralized management of branch extensions and call logs.
Deploy trunk gateways (dual-controller redundancy) to achieve:

Access to E1 trunks from multiple carriers.

Multi-carrier redundancy to avoid single-carrier service interruptions.

High availability through dual-controller architecture.
Deploy IP phones, video phones, PC clients and mobile clients:

Support multiple endpoint types based on different deployment scenarios.

Deploy DINSTAR UC8000 in active-standby high-availability mode as the core IPPBX platform, providing:

Unified nationwide customer service hotline access with intelligent routing to the nearest branch.

Integration with CRM and membership management systems, including call queues and IVR routing.

Centralized management of branch extensions, call logs, recordings and analytics reports.
Deploy DINSTAR SBC in active-standby high-availability mode to provide:

Secure internet-based connectivity and routing.

Direct IP phone registration for small branches or temporary expansion staff to the headquarters IPPBX.

Centralized management of branch extensions and call logs.
Deploy trunk gateways (dual-controller redundancy) to achieve:

Access to E1 trunks from multiple carriers.

Multi-carrier redundancy to avoid single-carrier service interruptions.

High availability through dual-controller architecture.
Deploy IP phones, video phones, PC clients and mobile clients:

Support multiple endpoint types based on different deployment scenarios.

Solution
Highlights

01

Unified Customer Service Access Enhances Brand Consistency

Nationwide unified 400/95 service numbers with intelligent routing reduce customer wait times and deliver a more professional and consistent customer experience.
02

Centralized Management Lowers Operating Costs

Nationwide unified 400/95 service numbers with intelligent routing reduce customer wait times and deliver a more professional and consistent customer experience.
03

Rapid Deployment Accelerates New Store Rollout

Nationwide unified 400/95 service numbers with intelligent routing reduce customer wait times and deliver a more professional and consistent customer experience.
04

Intelligent Routing Improves Service Efficiency

Nationwide unified 400/95 service numbers with intelligent routing reduce customer wait times and deliver a more professional and consistent customer experience.
05

Elastic Scalability Supports Business Growth

Nationwide unified 400/95 service numbers with intelligent routing reduce customer wait times and deliver a more professional and consistent customer experience.

Solution Value

Improved Customer Satisfaction

Unified service numbers and intelligent routing enable one-call access and seamless end-to-end service, significantly improving the customer experience.
Lower Operating Costs

Unified service numbers and intelligent routing enable one-call access and seamless end-to-end service, significantly improving the customer experience.
Faster Business Expansion

Unified service numbers and intelligent routing enable one-call access and seamless end-to-end service, significantly improving the customer experience.
Better Business Integration

Unified service numbers and intelligent routing enable one-call access and seamless end-to-end service, significantly improving the customer experience.

Typical Application
Scenarios

Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions
Cross-regional appointment and consultation services for education and healthcare institutions